Posts Tagged ‘ targeting ’

Businesses offering professional services often end up chasing accounts that are unlikely to yield results. They end up spending cycles only to see their efforts wasted. Adopting a simple model based on the maturity of the organization and their desire for outsourcing some of their processes helps focus efforts on the right accounts.
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“Wide diversification is only required when investors do not understand what they are doing”, according to a financial wizard we know as Warren Buffet. What Warren Buffet may not realize is that his words hold equally true for a large number of businesses and indeed, marketers. Ask a marketer “Who is your customer?” and...
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