Newsletters are ubiquitous. Almost all our customers and prospects use Newsletter as a marketing tool. Unfortunately, most of these are really press releases or direct mailer campaigns passing off as newsletters. This is a colossal waste of a powerful relationship building tool that could significantly impact both revenues and margins – in a positive...
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Why no news is good news for Newsletters
5 Business Phrases Best Avoided in 2009!
The Telegraph UK reports on the top ten phrases that business people have come to hate! In the spirit of making a new start in the new year, let us all avoid using the top five! Here they are. Send us your own favorites!
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Reassure your customers – during good times & bad…
“Did you know that the camera retail store at the corner offers a price much better than what I got from the online store !” My friend was in the midst of one of her frequent bouts of post purchase dissonance — that general feeling of anxiety after buying a product that all of us...
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How NOT to mail me – an open letter to AmEx
Dear AmEx, I subscribe to a large number of newsletters and am subject to a whole lot of unsolicited mail as well. As a marketer, unless something is outright offensive or from someone who has ticked me off in the past, I tend to read okay, maybe not read, but glance quickly through, mails...
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