Zebu Group :: Strategy. Marketing. Consulting » Marketing http://zebugroup.com/blog Fri, 08 Oct 2010 08:51:31 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 How to create a great positioning statement http://zebugroup.com/blog/2010/08/how-to-create-a-great-positioning-statement/ http://zebugroup.com/blog/2010/08/how-to-create-a-great-positioning-statement/#comments Mon, 23 Aug 2010 08:38:06 +0000 bikash http://zebugroup.com/?p=607 Marketing battles are fought in the minds of the customer and not rooted in the realities of the product, according to marketing gurus, Al Ries and Jack Trout. In most industries, the market leader is invariably one that customers instantly associate with a single or simplified concept such as Volvo = safety; Heinz = ketchup; Fedex = overnight.

How do these companies get into such an enviable position? How can you get your own company and products positioned with such clarity? Our whitepaper “How to create a great positioning statement” explains what is a positioning statement and how to create a great one, as a first step to creating a strong association in the customer’s mind.

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  • What is a positioning statement
  • Why is a positioning statement important
  • What needs to go into a positioning statement
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The paper also provides illustrations of good positioning statements from large and small companies such as,

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