Posts Tagged ‘ Marketing ’

How to create a great positioning statement

August 23, 2010
By bikash

Marketing battles are fought in the minds of the customer and not rooted in the realities of the product, according to marketing gurus, Al Ries and Jack Trout. In most industries, the market leader is invariably one that customers instantly associate with a single or simplified concept such as Volvo = safety; Heinz =...
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