For several years I marketed and sold technology products around the wireless transmission of stereo music. Alas, music is a topic every listener (and therefore every one of my potential customers) was an expert on! At least in their minds. They knew that they could tell good music reproduction from bad, merely by listening....
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According to a recent report from the DMA (Direct Marketing Association), email marketing led all direct marketing initiatives in terms of sales per dollar spent. On an average, email marketing ROI in 2008 was $45 for every dollar spent, compared to $19 in 2008 for non-email marketing initiatives that included telemarketing and catalog marketing.
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