Posts Tagged ‘ CRM ’

A typical conversation around CRM with the many CxO’s that I encounter goes like this: Me: Do you use CRM? CxO: Yes, we do use CRM Me: What does that mean? CxO: Well… we recently purchase a Siebel license.. We use Salesforce….We use …you get the point Me: Are people using it? CxO: Everyone...
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Alumni have always been one of the most visible faces of an educational institution. However, most institutions, with a few exceptions, do not  leverage this brand in a consistent manner. At a time when institutions are competing for resources and attenti0n at a global level, this is a trick that most of them are...
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Over the last fourteen years of being mostly a marketer and occassionally a sales fella, I have run through my gamut of enteprise and entrepreneurial CRM software. The only one I came to nearly loving was the original (free) Seibel Personal Edition, which we used in our first startup, Impulsesoft. Despite the lack of...
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According to a survey conducted in Australia in 2008, 42 percent of respondents said their suppliers could not adequately solve their problems, while another 20 percent had issues with inexperienced staff manning their calls. The survey reported that six out of 10 consumers had changed supplier in the past year. I  am not surprised...
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“Did you know that the camera retail store at the corner offers a price much better than what I got from the online store !” My friend was in the midst of one of her frequent bouts of post purchase dissonance — that general feeling of anxiety after buying a product that all of us...
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Dear AmEx, I subscribe to a large number of newsletters and am subject to a whole lot of unsolicited mail as well. As a marketer, unless something is outright offensive or from someone who has ticked me off in the past, I tend to read okay, maybe not read, but glance quickly through, mails...
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One of my friends recently received a direct mailer from a large insurance company. The e-mail read something like  - Dear Customer, In today’s fast paced lifestyle a term plan should be a part of your investment portfolio. This is a low premium, pure risk coverage plan that takes care of all your financial...
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Welcome to the Zebu Group blog! The title of this post, is the raison d’etre of the Zebu Group – so we tell ourselves and prospective customers. Relationships, as all of us married folks can vouch for, requires constant nurturing. And the surest way to do this is through sustained communications. So it is...
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