Business

5 Good Reasons to Start a Business

August 25, 2010
By krishna

At Zebu, we work with a number of customers who are still in a startup phase. A great deal of our ex-colleagues have startups of their own, to which we have ringside seats. While we’d have argued that the economic downturn was a good time to start a business, for these startups, like most...
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5 Steps to Being More Productive in 2010

January 12, 2010
By krishna
5 Steps to Being More Productive in 2010

As many of us are finding out, “OMG, ten days have gone by in the new year, and I’m already behind.” Before we hit the panic button, a lot of good folks out there have put out specific, simple and actionable lists of how we can be more productive in this new year. So...
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Four steps to a clutter-free desktop

July 9, 2009
By bikash

Most people we know get a large number of file attachments over email. These end up cluttering their desktop. Writer Chanpory Rith has evolved a simple method to avoid desktop clutter. Set up four folders in your Documents folder – Inbox, Actions, Incubate and Archive. Make Inbox your default download folder for all applications....
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Four steps to ensure your marketing succcess

March 8, 2009
By krishna

The current recession has changed how marketers will be measured and hence how they will operate. In addition to the challenges in the marketplace – be these lower margins, elongated selling cycles or just fence-sitting customers, marketers are facing heat internally as increased scrutiny and smaller budgets provides little wiggle room. It is critical...
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What does the CEO want from marketing?

March 8, 2009
By krishna

If you are a marketer, you know you don’t need any more problems. The river of bad news from the marketplace doesn’t seem to stop – customers cutting their spending, delaying decisions, and even when they are ready to buy, squeezing margins. Within our own companies the news is not much better with layoffs...
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5 Business Phrases Best Avoided in 2009!

January 2, 2009
By krishna
5 Business Phrases Best Avoided in 2009!

The Telegraph UK reports on the top ten phrases that business people have come to hate! In the spirit of making a new start in the new year, let us all avoid using the top five! Here they are. Send us your own favorites!
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