Businesses offering professional services often end up chasing accounts that are unlikely to yield results. They end up spending cycles only to see their efforts wasted. Adopting a simple model based on the maturity of the organization and their desire for outsourcing some of their processes helps focus efforts on the right accounts.
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At Zebu, we work with a number of customers who are still in a startup phase. A great deal of our ex-colleagues have startups of their own, to which we have ringside seats. While we’d have argued that the economic downturn was a good time to start a business, for these startups, like most...
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As many of us are finding out, “OMG, ten days have gone by in the new year, and I’m already behind.” Before we hit the panic button, a lot of good folks out there have put out specific, simple and actionable lists of how we can be more productive in this new year. So...
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Most people we know get a large number of file attachments over email. These end up cluttering their desktop. Writer Chanpory Rith has evolved a simple method to avoid desktop clutter. Set up four folders in your Documents folder – Inbox, Actions, Incubate and Archive. Make Inbox your default download folder for all applications....
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The current recession has changed how marketers will be measured and hence how they will operate. In addition to the challenges in the marketplace – be these lower margins, elongated selling cycles or just fence-sitting customers, marketers are facing heat internally as increased scrutiny and smaller budgets provides little wiggle room. It is critical...
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If you are a marketer, you know you don’t need any more problems. The river of bad news from the marketplace doesn’t seem to stop – customers cutting their spending, delaying decisions, and even when they are ready to buy, squeezing margins. Within our own companies the news is not much better with layoffs...
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The Telegraph UK reports on the top ten phrases that business people have come to hate! In the spirit of making a new start in the new year, let us all avoid using the top five! Here they are. Send us your own favorites!
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