If you haven’t spent the last two years in a bunker on a remote Pacific Island or if you have teenagers (in which case I have bunkers for you) you’ve probably heard far more of FaceBook, Twitter and even Google Buzz, than you’d have liked. And if you are like me, you’ve probably wondered...
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Should the marketing team in your company consider social media for their marketing plan? During these times of ever-shrinking marketing budgets, there are some who think social media is a passing fad. Kipp Bodnar of Howard, Merrell & Partners presents 5 reasons why social media is more relevant than ever for B2B marketing. Visibility...
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The blogosphere is quite excited with the fact that Twitter is directing a lot of traffic to blogs & websites. But no one has been able to conclusively measure that traffic. Fred Wilson, struggled to interpret the data from Google Analytics and measure exactly how much traffic came from Twitter. Meanwhile Danny Sullivian, ran...
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The last couple of months have shown a shift in Internet traffic – from being search engine (read Google) directed to social media driven. I believe, the main reason for this is what Fred Wilson calls the Power of Passed Links. That is, I click more often on the links that my friends tweet...
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Every marketing person around the world is thinking of using the magical 140 characters , that is a Twitter feed, to achieve his objectives.While Dell can get a pulse beat of what their customers are thinking, about a new product, Pizza Hut is making news with the announcement that they’re hiring a summer “twintern“,...
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