Posts Tagged ‘ segmenting ’

Segmenting for professional services – a first-pass model

September 16, 2010
By bikash
Segmenting for professional services – a first-pass model

Businesses offering professional services often end up chasing accounts that are unlikely to yield results. They end up spending cycles only to see their efforts wasted. Adopting a simple model based on the maturity of the organization and their desire for outsourcing some of their processes helps focus efforts on the right accounts.
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