Posts Tagged ‘ e-marketing ’

How *not* to build a relationship with your customers

January 16, 2009
By bikash

According to a survey conducted in Australia in 2008, 42 percent of respondents said their suppliers could not adequately solve their problems, while another 20 percent had issues with inexperienced staff manning their calls. The survey reported that six out of 10 consumers had changed supplier in the past year. I  am not surprised...
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How NOT to mail me – an open letter to AmEx

December 7, 2008
By krishna
How NOT to mail me – an open letter to AmEx

Dear AmEx, I subscribe to a large number of newsletters and am subject to a whole lot of unsolicited mail as well. As a marketer, unless something is outright offensive or from someone who has ticked me off in the past, I tend to read okay, maybe not read, but glance quickly through, mails...
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Nurture, before you ask for the next sale

December 1, 2008
By bikash

One of my friends recently received a direct mailer from a large insurance company. The e-mail read something like  - Dear Customer, In today’s fast paced lifestyle a term plan should be a part of your investment portfolio. This is a low premium, pure risk coverage plan that takes care of all your financial...
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