Posts Tagged ‘ CRM ’

CRM: It’s a tool, it’s a method, it’s the Customer

May 14, 2010
By krishna

A typical conversation around CRM with the many CxO’s that I encounter goes like this: Me: Do you use CRM? CxO: Yes, we do use CRM Me: What does that mean? CxO: Well… we recently purchase a Siebel license.. We use Salesforce….We use …you get the point Me: Are people using it? CxO: Everyone...
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Building relationship with the Alumni

March 14, 2009
By bikash

Alumni have always been one of the most visible faces of an educational institution. However, most institutions, with a few exceptions, do not  leverage this brand in a consistent manner. At a time when institutions are competing for resources and attenti0n at a global level, this is a trick that most of them are...
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3 reasons why we picked BatchBook as our CRM tool

March 8, 2009
By krishna

Over the last fourteen years of being mostly a marketer and occassionally a sales fella, I have run through my gamut of enteprise and entrepreneurial CRM software. The only one I came to nearly loving was the original (free) Seibel Personal Edition, which we used in our first startup, Impulsesoft. Despite the lack of...
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How *not* to build a relationship with your customers

January 16, 2009
By bikash

According to a survey conducted in Australia in 2008, 42 percent of respondents said their suppliers could not adequately solve their problems, while another 20 percent had issues with inexperienced staff manning their calls. The survey reported that six out of 10 consumers had changed supplier in the past year. I  am not surprised...
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Reassure your customers – during good times & bad…

December 17, 2008
By bikash

“Did you know that the camera retail store at the corner offers a price much better than what I got from the online store !” My friend was in the midst of one of her frequent bouts of post purchase dissonance — that general feeling of anxiety after buying a product that all of us...
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How NOT to mail me – an open letter to AmEx

December 7, 2008
By krishna
How NOT to mail me – an open letter to AmEx

Dear AmEx, I subscribe to a large number of newsletters and am subject to a whole lot of unsolicited mail as well. As a marketer, unless something is outright offensive or from someone who has ticked me off in the past, I tend to read okay, maybe not read, but glance quickly through, mails...
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Nurture, before you ask for the next sale

December 1, 2008
By bikash

One of my friends recently received a direct mailer from a large insurance company. The e-mail read something like  - Dear Customer, In today’s fast paced lifestyle a term plan should be a part of your investment portfolio. This is a low premium, pure risk coverage plan that takes care of all your financial...
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Helping you build relationships

October 18, 2008
By krishna

Welcome to the Zebu Group blog! The title of this post, is the raison d’etre of the Zebu Group – so we tell ourselves and prospective customers. Relationships, as all of us married folks can vouch for, requires constant nurturing. And the surest way to do this is through sustained communications. So it is...
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