Comments for Zebu Group :: Strategy. Marketing. Consulting http://zebugroup.com/blog Tue, 14 Sep 2010 11:55:40 -0700 hourly 1 http://wordpress.org/?v=3.0.1 Comment on 5 Steps for a successful PR partner relationship by Rahul Chawdhry http://zebugroup.com/blog/2010/09/5-steps-for-a-successful-pr-partner-relationship/comment-page-1/#comment-937 Rahul Chawdhry Tue, 14 Sep 2010 11:55:40 +0000 http://zebugroup.com/?p=659#comment-937 One should consider measuring the success of any event by not only if it was able to trigger online chatter but if the chatter is positive. there is clearly a distinction between a mere chatter about a product/service or brand and actual recommendation. Stimulation of positive word-of-mouth should be the primary metric to gauge success of any marketing communication initiate. Will this strategy make my target audience talk? will i get a sizable share of conversation One should consider measuring the success of any event by not only if it was able to trigger online chatter but if the chatter is positive. there is clearly a distinction between a mere chatter about a product/service or brand and actual recommendation.

Stimulation of positive word-of-mouth should be the primary metric to gauge success of any marketing communication initiate.

Will this strategy make my target audience talk? will i get a sizable share of conversation

]]> Comment on 3 reasons why we picked BatchBook as our CRM tool by Rod http://zebugroup.com/blog/2009/03/3-reasons-why-we-picked-batchbook-as-our-crm-tool/comment-page-1/#comment-910 Rod Mon, 06 Sep 2010 21:08:33 +0000 http://zebugroup.com/blog/?p=129#comment-910 About a year ago we left Salesforce for Batchbook, mainly because everyone felt Salesforce was too heavy and with the amount of information you needed to enter it discouraged users from using it for simple leads or initial opportunities. Batchbook was working for us but then we signed on distributors that we wanted to share leads. Batchbook makes this way too complicated to do. We setup the distributors as what they call "Basic Users" who can only see what they are allowed to. But only the administrator can assign or allow a Basic user to see data. So we either would have had to make everyone in our firm a Batchbook administrator (which might work for some firms), or we have to continually send e-mails to our Batchbook administrator to share contacts we setup for the basic users. In Batchbook they have contacts, companies and deals. If you have a deal, with a company and just one person in that company, you have to manually share 3 different pieces of information to allow a Basic user to see it. About 3 months ago we posted this in their forum and others who experienced this same problem asked for a better support for Basic Users, but still nothing has changed. We are looking at other basic web CRM systems and hope to find one that has implemented a better security model. Other than a few glitches they have it seems pretty decent. About a year ago we left Salesforce for Batchbook, mainly because everyone felt Salesforce was too heavy and with the amount of information you needed to enter it discouraged users from using it for simple leads or initial opportunities. Batchbook was working for us but then we signed on distributors that we wanted to share leads. Batchbook makes this way too complicated to do. We setup the distributors as what they call “Basic Users” who can only see what they are allowed to. But only the administrator can assign or allow a Basic user to see data. So we either would have had to make everyone in our firm a Batchbook administrator (which might work for some firms), or we have to continually send e-mails to our Batchbook administrator to share contacts we setup for the basic users. In Batchbook they have contacts, companies and deals. If you have a deal, with a company and just one person in that company, you have to manually share 3 different pieces of information to allow a Basic user to see it.
About 3 months ago we posted this in their forum and others who experienced this same problem asked for a better support for Basic Users, but still nothing has changed. We are looking at other basic web CRM systems and hope to find one that has implemented a better security model. Other than a few glitches they have it seems pretty decent.

]]> Comment on Sales 101 – Back to Basics by Tweets that mention Sales 101 – Back to Basics | Zebu Group | Helping you grow relationships -- Topsy.com http://zebugroup.com/blog/2010/08/sales-101-back-to-basics/comment-page-1/#comment-847 Tweets that mention Sales 101 – Back to Basics | Zebu Group | Helping you grow relationships -- Topsy.com Thu, 19 Aug 2010 08:54:16 +0000 http://zebugroup.com/?p=589#comment-847 [...] This post was mentioned on Twitter by Zebu Group, ksrikrishna. ksrikrishna said: ACB method of selling - ants & grasshoppers - back to the basics #marketing #sales http://su.pr/1UDhA7 RT @zebugroup [...] [...] This post was mentioned on Twitter by Zebu Group, ksrikrishna. ksrikrishna said: ACB method of selling – ants & grasshoppers – back to the basics #marketing #sales http://su.pr/1UDhA7 RT @zebugroup [...]

]]> Comment on 3 reasons why we picked BatchBook as our CRM tool by krishna http://zebugroup.com/blog/2009/03/3-reasons-why-we-picked-batchbook-as-our-crm-tool/comment-page-1/#comment-829 krishna Sat, 07 Aug 2010 15:44:05 +0000 http://zebugroup.com/blog/?p=129#comment-829 Mike happy to hear - somehow this post has been the most popular one on our site, despite getting a little bit long in the tooth. The people at BatchBook in many ways is what keeps me with them and their plucky keeping-at-it I frankly admire. Maybe its time to revisit the whole thing and write up another update or review. Good luck. Mike happy to hear – somehow this post has been the most popular one on our site, despite getting a little bit long in the tooth. The people at BatchBook in many ways is what keeps me with them and their plucky keeping-at-it I frankly admire. Maybe its time to revisit the whole thing and write up another update or review. Good luck.

]]> Comment on 3 reasons why we picked BatchBook as our CRM tool by krishna http://zebugroup.com/blog/2009/03/3-reasons-why-we-picked-batchbook-as-our-crm-tool/comment-page-1/#comment-828 krishna Sat, 07 Aug 2010 15:42:14 +0000 http://zebugroup.com/blog/?p=129#comment-828 Shaun, Thanks for the compliment. As each of our businesses grow - and I sure hope it does - our needs grow as well. In my view Zoho, with its kitchen sink approach is still a lot to achieve a little - I suspect, if you are doing a lot of deals with a variety of clients, it may do the job. With HighRise - at least for me - religion got in the way viz, 37signals deciding what's best - still admire those guys but was not for me. In many ways depending on your needs HighRise may do the job. BatchBook, as we have grown (or our needs, with more data in the database) we find a little challenged with reports, but we like it enough to stay with it for now. Good luck! sri Shaun,
Thanks for the compliment. As each of our businesses grow – and I sure hope it does – our needs grow as well. In my view Zoho, with its kitchen sink approach is still a lot to achieve a little – I suspect, if you are doing a lot of deals with a variety of clients, it may do the job. With HighRise – at least for me – religion got in the way viz, 37signals deciding what’s best – still admire those guys but was not for me. In many ways depending on your needs HighRise may do the job. BatchBook, as we have grown (or our needs, with more data in the database) we find a little challenged with reports, but we like it enough to stay with it for now. Good luck!
sri

]]> Comment on 3 reasons why we picked BatchBook as our CRM tool by Shaun R Smith http://zebugroup.com/blog/2009/03/3-reasons-why-we-picked-batchbook-as-our-crm-tool/comment-page-1/#comment-810 Shaun R Smith Sat, 31 Jul 2010 11:58:34 +0000 http://zebugroup.com/blog/?p=129#comment-810 Thank you for the review. I'm wondering if you have any updates? I'm transitioning from a spreadsheet system to a CRM and was debating between Zoho and Highrise. You're article has me now throwing BB into the mix. Thanks again - just the smart pithy analysis I was looking for! Thank you for the review. I’m wondering if you have any updates? I’m transitioning from a spreadsheet system to a CRM and was debating between Zoho and Highrise. You’re article has me now throwing BB into the mix.

Thanks again – just the smart pithy analysis I was looking for!

]]> Comment on 3 reasons why we picked BatchBook as our CRM tool by Mike Deutsch http://zebugroup.com/blog/2009/03/3-reasons-why-we-picked-batchbook-as-our-crm-tool/comment-page-1/#comment-808 Mike Deutsch Fri, 30 Jul 2010 02:10:51 +0000 http://zebugroup.com/blog/?p=129#comment-808 1 yr+ later, and I'm really glad I found this post. Krishna, great job putting together a concise, clear comparison. So, not surprisingly, here's one more guy who had never heard of BatchBook but will definitely check it out now. 1 yr+ later, and I’m really glad I found this post. Krishna, great job putting together a concise, clear comparison. So, not surprisingly, here’s one more guy who had never heard of BatchBook but will definitely check it out now.

]]> Comment on Email marketing leads the pack on the ROI front by Christopher Taylor http://zebugroup.com/blog/2009/01/email-marketing-leads-the-pack-on-the-roi-front/comment-page-1/#comment-767 Christopher Taylor Sun, 04 Jul 2010 17:30:38 +0000 http://zebugroup.com/blog/?p=75#comment-767 Telesales is actually good for promoting your affiliate products both online and offline situations.';` Telesales is actually good for promoting your affiliate products both online and offline situations.’;`

]]> Comment on 5 Steps to Being More Productive in 2010 by Sathish http://zebugroup.com/blog/2010/01/5-steps-to-being-more-productive-in-2010/comment-page-1/#comment-761 Sathish Tue, 22 Jun 2010 06:08:43 +0000 http://zebugroup.com/blog/2010/01/5-steps-to-being-more-productive-in-2010/#comment-761 Hello, The last point is agreed completely. These days due to growing popularity of the social networking people waste lot of time in that during the day. Thanks Hello,

The last point is agreed completely. These days due to growing popularity of the social networking people waste lot of time in that during the day.

Thanks

]]> Comment on 3 reasons why we picked BatchBook as our CRM tool by Comparison of Online CRM Solutions « Shashank ND http://zebugroup.com/blog/2009/03/3-reasons-why-we-picked-batchbook-as-our-crm-tool/comment-page-1/#comment-760 Comparison of Online CRM Solutions « Shashank ND Tue, 22 Jun 2010 06:07:36 +0000 http://zebugroup.com/blog/?p=129#comment-760 [...] http://zebugroup.com/2009/03/3-reasons-why-we-picked-batchbook-as-our-crm-tool/ [...] [...] http://zebugroup.com/2009/03/3-reasons-why-we-picked-batchbook-as-our-crm-tool/ [...]

]]>