Social Media Marketing

5 Rules for Social Media Marketing Success

May 24, 2010
By krishna

If you haven’t spent the last two years in a bunker on a remote Pacific Island or if you have teenagers (in which case I have bunkers for you) you’ve probably heard far more of FaceBook, Twitter and even Google Buzz, than you’d have liked. And if you are like me, you’ve probably wondered...
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Is social media relevant in B2B Marketing?

March 14, 2010
By bikash
Is social media relevant in B2B Marketing?

Should the marketing team in your company consider social media for their marketing plan? During these times of ever-shrinking marketing budgets, there are some who think social media is a passing fad. Kipp Bodnar of Howard, Merrell & Partners presents 5 reasons why social media is more relevant than ever for B2B marketing. Visibility...
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A Better Solution to Measure the Real Traffic to Your Blog?

July 22, 2009
By mayanks
A Better Solution to Measure the Real Traffic to Your Blog?

The blogosphere is quite excited with the fact that Twitter is directing a lot of traffic to blogs & websites. But no one has been able to conclusively measure that traffic. Fred Wilson, struggled to interpret the data  from Google Analytics and measure exactly how much traffic came from Twitter. Meanwhile Danny Sullivian, ran...
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Posted in Social Media Marketing | 6 Comments »

Link Tracking – (lies, damn lies &) Statistics?

June 30, 2009
By mayanks
Link Tracking – (lies, damn lies &) Statistics?

The last couple of months have shown a shift in Internet traffic – from being search engine (read Google) directed to social media driven. I believe, the main reason for this is what Fred Wilson calls the Power of Passed Links. That is, I click more often on the links that my friends tweet...
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Posted in Social Media Marketing | 10 Comments »

Will Twitter fly for B2B marketing ?

April 9, 2009
By meera

Every marketing person around the world is thinking of using the magical 140 characters , that is a Twitter feed, to achieve his objectives.While Dell can get a pulse beat of what their customers are thinking, about a new product, Pizza Hut is making news with the announcement that they’re hiring a summer “twintern“,...
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B2B Lead Generation using Social Media

January 21, 2009
By bikash

Recently, every prospect and client that we have met has been telling us that their #1 problem is lead generation.  They wonder if Web 2.0 or social media can help them. Our initial interest in engaging with many of these prospects, was to enable them to build trust-based relationships with their stakeholders using social...
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