Archive for the ‘Marketing’ Category

Making your numbers tell a story

Thursday, June 18th, 2009

President Barack Obama’s administration yesterday announced its draft plans for new financial regulations. Given the financial meltdown of the last twelve months, it is safe to assume this is some pretty important stuff. However, even economists who’s job is to comprehend and comment on the same, can’t all agree what it means. In case you feel I am being harsh, here’s a lovely excerpt from the actual document, thanks to Felix Salmon of Reuters.

    The United States will work to implement the updated ICRG peer review process and work with partners in the FATF to address jurisdictions not complying with international AML/CFT standards.

Talk about failing to communicate simply and clearly. In Felix’s words,

    “In a nutshell: If you thought this was going to make the current horribly-complicated system of financial regulation less complicated, think again.”

As someone who spends much of his day, when not watching others’ mind-numbing presentations, creating content myself (with Open Office Impress), I have come to worship the word of Edward Tufte and admire the work of the folks at CommonCraft and Presentation Zen. The President’s men and the rest of us could learn a lesson or two on how to make our words and numbers tell a gripping story. Prof Hans Rosling’s video below, is living proof that with a little effort we can all do it!


How often have we stared at a table of data or a graph unable to make head or tail of it? Professor Hans Rosling, global health expert, shows how our world view is distorted by pre-conceived notions. He transforms complex data into a riveting story on the social changes that are taking place in the world. Click here to see the video.

This article appeared in the June issue of ZEBU Crossing, our monthly newsletter. To subscribe to ZEBU Crossing, fill the form at the top right of this page.

Email marketing leads the pack on the ROI front

Thursday, January 15th, 2009

According to a recent report from the DMA (Direct Marketing Association), email marketing led all direct marketing initiatives in terms of sales per dollar spent. On an average, email marketing ROI in 2008 was $45 for every dollar spent, compared to $19 in 2008 for non-email marketing initiatives that included telemarketing and catalog marketing.

Share – ‘Tis the Season for Giving!

Friday, December 26th, 2008

As another Christmas hurtles past us, Apple’s announcement notwithstanding, marketers around the world are gearing up for a horde of trade shows! Starting with the Consumer Electronic Show (CES) and MacWorld in January, 3GSM Congress in February all the way to CeBIT in March, the first quarter of 2009 promises to be flurry of activity, even if somewhat muted by the global slowdown.

Before you know it, we will be back on planes from Vegas, Hannover and places in between, all trade-showed out! Only smudged memories of meetings that seem to run into one another, and a bagful of business cards will remain for all that hard work. In these days of daily bad business news, it is important to keep in touch and nurture the relationships with our existing customers even as we build new ones with folks we meet at these shows. The best way to do that, without hustling or being spammy, is to share information, knowledge and news that is relevant to the recepient, our prospect or customer.