A typical conversation around CRM with the many CxO’s that I encounter goes like this: Me: Do you use CRM? CxO: Yes, we do use CRM Me: What does that mean? CxO: Well… we recently purchase a Siebel license.. We use Salesforce….We use …you get the point Me: Are people using it? CxO: Everyone...
Read more »
Alumni have always been one of the most visible faces of an educational institution. However, most institutions, with a few exceptions, do not leverage this brand in a consistent manner. At a time when institutions are competing for resources and attenti0n at a global level, this is a trick that most of them are...
Read more »
Newsletters are ubiquitous. Almost all our customers and prospects use Newsletter as a marketing tool. Unfortunately, most of these are really press releases or direct mailer campaigns passing off as newsletters. This is a colossal waste of a powerful relationship building tool that could significantly impact both revenues and margins – in a positive...
Read more »
According to a survey conducted in Australia in 2008, 42 percent of respondents said their suppliers could not adequately solve their problems, while another 20 percent had issues with inexperienced staff manning their calls. The survey reported that six out of 10 consumers had changed supplier in the past year. I am not surprised...
Read more »
“Did you know that the camera retail store at the corner offers a price much better than what I got from the online store !” My friend was in the midst of one of her frequent bouts of post purchase dissonance — that general feeling of anxiety after buying a product that all of us...
Read more »
Dear AmEx, I subscribe to a large number of newsletters and am subject to a whole lot of unsolicited mail as well. As a marketer, unless something is outright offensive or from someone who has ticked me off in the past, I tend to read okay, maybe not read, but glance quickly through, mails...
Read more »
One of my friends recently received a direct mailer from a large insurance company. The e-mail read something like - Dear Customer, In today’s fast paced lifestyle a term plan should be a part of your investment portfolio. This is a low premium, pure risk coverage plan that takes care of all your financial...
Read more »
Welcome to the Zebu Group blog! The title of this post, is the raison d’etre of the Zebu Group – so we tell ourselves and prospective customers. Relationships, as all of us married folks can vouch for, requires constant nurturing. And the surest way to do this is through sustained communications. So it is...
Read more »