The last couple of months have shown a shift in Internet traffic – from being search engine (read Google) directed to social media driven. I believe, the main reason for this is what Fred Wilson calls the Power of Passed Links. That is, I click more often on the links that my friends tweet...
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President Barack Obama’s administration yesterday announced its draft plans for new financial regulations. Given the financial meltdown of the last twelve months, it is safe to assume this is some pretty important stuff. However, even economists who’s job is to comprehend and comment on the same, can’t all agree what it means. In case...
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The rising popularity of twitter has given rise to a whole new genre of services centered around URL link shortening. Link shortening services such as http://bit.ly and http://is.gd have garnered a strong following. Twitter’s 140 character limit on message length or tweets is the primary reason for the growth of these services. Besides saving...
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Every marketing person around the world is thinking of using the magical 140 characters , that is a Twitter feed, to achieve his objectives.While Dell can get a pulse beat of what their customers are thinking, about a new product, Pizza Hut is making news with the announcement that they’re hiring a summer “twintern“,...
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Alumni have always been one of the most visible faces of an educational institution. However, most institutions, with a few exceptions, do not  leverage this brand in a consistent manner. At a time when institutions are competing for resources and attenti0n at a global level, this is a trick that most of them are...
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Over the last fourteen years of being mostly a marketer and occassionally a sales fella, I have run through my gamut of enteprise and entrepreneurial CRM software. The only one I came to nearly loving was the original (free) Seibel Personal Edition, which we used in our first startup, Impulsesoft. Despite the lack of...
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