Sales 101 – Back to Basics

August 12, 2010
By krishna
Sales 101 – Back to Basics

Informal discussions and newspaper articles indicate that employee attrition is once again on the rise – not only in Bangalore but across all major metros. Of course the big three – TCS, Infosys, Wipro with their large workforces have made the news – as have the multinationals amongst them Accenture, HP and IBM. Bad...
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5 Rules for Social Media Marketing Success

May 24, 2010
By krishna

If you haven’t spent the last two years in a bunker on a remote Pacific Island or if you have teenagers (in which case I have bunkers for you) you’ve probably heard far more of FaceBook, Twitter and even Google Buzz, than you’d have liked. And if you are like me, you’ve probably wondered...
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CRM: It’s a tool, it’s a method, it’s the Customer

May 14, 2010
By krishna

A typical conversation around CRM with the many CxO’s that I encounter goes like this: Me: Do you use CRM? CxO: Yes, we do use CRM Me: What does that mean? CxO: Well… we recently purchase a Siebel license.. We use Salesforce….We use …you get the point Me: Are people using it? CxO: Everyone...
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Is social media relevant in B2B Marketing?

March 14, 2010
By bikash
Is social media relevant in B2B Marketing?

Should the marketing team in your company consider social media for their marketing plan? During these times of ever-shrinking marketing budgets, there are some who think social media is a passing fad. Kipp Bodnar of Howard, Merrell & Partners presents 5 reasons why social media is more relevant than ever for B2B marketing. Visibility...
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Looking for RoR help!

March 11, 2010
By rajag

We have an existing RoR implementation for our application – named dog-earz. We are looking to do the following Implement some enhancements – mainly involves updates to the UI flow – this would also involve updates to the model Ensure that security issues are taken care of Look at setup configuration (web-server, phusion passenger)...
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Listen, Outline and Use Plain English

February 28, 2010
By krishna

In a few hours, my older daughter’s 9th grade final exams are set to begin. Between the school, the other kids in her class and likely her parents (nooo, you protest) – this has become quite a big deal. It’s not as though a fourteen year old doesn’t have enough pressure in her life...
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