For several years I marketed and sold technology products around the wireless transmission of stereo music. Alas, music is a topic every listener (and therefore every one of my potential customers) was an expert on! At least in their minds. They knew that they could tell good music reproduction from bad, merely by listening....
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Over the last fourteen years of being mostly a marketer and occassionally a sales fella, I have run through my gamut of enteprise and entrepreneurial CRM software. The only one I came to nearly loving was the original (free) Seibel Personal Edition, which we used in our first startup, Impulsesoft. Despite the lack of...
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The current recession has changed how marketers will be measured and hence how they will operate. In addition to the challenges in the marketplace – be these lower margins, elongated selling cycles or just fence-sitting customers, marketers are facing heat internally as increased scrutiny and smaller budgets provides little wiggle room. It is critical...
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If you are a marketer, you know you don’t need any more problems. The river of bad news from the marketplace doesn’t seem to stop – customers cutting their spending, delaying decisions, and even when they are ready to buy, squeezing margins. Within our own companies the news is not much better with layoffs...
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The Telegraph UK reports on the top ten phrases that business people have come to hate! In the spirit of making a new start in the new year, let us all avoid using the top five! Here they are. Send us your own favorites!
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As another Christmas hurtles past us, Apple’s announcement notwithstanding, marketers around the world are gearing up for a horde of trade shows! Starting with the Consumer Electronic Show (CES) and MacWorld in January, 3GSM Congress in February all the way to CeBIT in March, the first quarter of 2009 promises to be flurry of activity, even if...
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Dear AmEx, I subscribe to a large number of newsletters and am subject to a whole lot of unsolicited mail as well. As a marketer, unless something is outright offensive or from someone who has ticked me off in the past, I tend to read okay, maybe not read, but glance quickly through, mails...
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Welcome to the Zebu Group blog! The title of this post, is the raison d’etre of the Zebu Group – so we tell ourselves and prospective customers. Relationships, as all of us married folks can vouch for, requires constant nurturing. And the surest way to do this is through sustained communications. So it is...
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