Author Archive

Email marketing leads the pack on the ROI front

January 15, 2009
By bikash

According to a recent report from the DMA (Direct Marketing Association), email marketing led all direct marketing initiatives in terms of sales per dollar spent. On an average, email marketing ROI in 2008 was $45 for every dollar spent, compared to $19 in 2008 for non-email marketing initiatives that included telemarketing and catalog marketing.
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Posted in Marketing | 5 Comments »

Reassure your customers – during good times & bad…

December 17, 2008
By bikash

“Did you know that the camera retail store at the corner offers a price much better than what I got from the online store !” My friend was in the midst of one of her frequent bouts of post purchase dissonance — that general feeling of anxiety after buying a product that all of us...
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Posted in Customer Relationship | 1 Comment »

Nurture, before you ask for the next sale

December 1, 2008
By bikash

One of my friends recently received a direct mailer from a large insurance company. The e-mail read something like  - Dear Customer, In today’s fast paced lifestyle a term plan should be a part of your investment portfolio. This is a low premium, pure risk coverage plan that takes care of all your financial...
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Posted in Customer Relationship | No Comments »