At Zebu, we’ve had the fortune of working on both sides of the Public Relations dance exercise. As clients, mostly in technology firms, we’ve had engaged multiple PR firms in India and overseas, with varying results and vastly different experiences. We’ve also more recently played the supplier role – as providers of public relations...
Read more »
Latest Story
5 Steps for a successful PR partner relationship
How to segment your market
“Wide diversification is only required when investors do not understand what they are doing”, according to a financial wizard we know as Warren Buffet. What Warren Buffet may not realize is that his words hold equally true for a large number of businesses and...
Read more »
5 Good Reasons to Start a Business
At Zebu, we work with a number of customers who are still in a startup phase. A great deal of our ex-colleagues have startups of their own, to which we have ringside seats. While we’d have argued that the economic downturn was a good...
Read more »
How to create a great positioning statement
Marketing battles are fought in the minds of the customer and not rooted in the realities of the product, according to marketing gurus, Al Ries and Jack Trout. In...
Read more »
Sales 101 – Back to Basics
Informal discussions and newspaper articles indicate that employee attrition is once again on the rise – not only in Bangalore but across all major metros. Of course the big...
Read more »
5 Rules for Social Media Marketing Success
If you haven’t spent the last two years in a bunker on a remote Pacific Island or if you have teenagers (in which case I have bunkers for you)...
Read more »
