How to segment your market
“Wide diversification is only required when investors do not understand what they are doing”, according to a financial wizard we know as Warren Buffet. What Warren Buffet may not realize is that his words hold equally true for a large number of businesses and indeed, marketers.
Ask a marketer “Who is your customer?” and chances are that you will get a response that ranges from “Hmm… I think….” to a long-winded “My customer is someone who is … and … and.” The truth is, most of us have difficulty answering this seemingly harmless, but important question. More often than not it is because we have not examined our markets closely.
The whitepaper discusses
- What does “segment your market” mean
- Why is market segmentation necessary
- Framework for market segmentation
Download the white paper now!