Is social media relevant in B2B Marketing?

Should the marketing team in your company consider social media for their marketing plan? During these times of ever-shrinking marketing budgets, there are some who think social media is a passing fad. Kipp Bodnar of Howard, Merrell & Partners presents 5 reasons why social media is more relevant than ever for B2B marketing.

• Visibility Businesses can’t afford to have their online presence limited to a five-page company website. Social media helps them reach out to customers and prospects where they are.
• Customer feedback It can help the sales team present information to prospective clients, on how their product has evoked positive customer feedback.
• Insight Social media helps the marketing team stay on top of what’s going on in customers’ and suppliers’ industries.
• Buyers are social A new report by Forrester Research shows that buyers in the B2B area are one of the most social groups around.
• Hiring Companies that adopt social media project an image of being open to the changing online landscape and stand to win in the war for better talent.

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Tags: social-media, Web2.0