Alumni have always been one of the most visible faces of an educational institution. However, most institutions, with a few exceptions, do not leverage this brand in a consistent manner. At a time when institutions are competing for resources and attenti0n at a global level, this is a trick that most of them are...
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Archive for March, 2009
Building relationship with the Alumni
3 reasons why we picked BatchBook as our CRM tool
Over the last fourteen years of being mostly a marketer and occassionally a sales fella, I have run through my gamut of enteprise and entrepreneurial CRM software. The only one I came to nearly loving was the original (free) Seibel Personal Edition, which we used in our first startup, Impulsesoft. Despite the lack of...
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Four steps to ensure your marketing succcess
The current recession has changed how marketers will be measured and hence how they will operate. In addition to the challenges in the marketplace – be these lower margins, elongated selling cycles or just fence-sitting customers, marketers are facing heat internally as increased scrutiny and smaller budgets provides little wiggle room. It is critical...
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What does the CEO want from marketing?
If you are a marketer, you know you don’t need any more problems. The river of bad news from the marketplace doesn’t seem to stop – customers cutting their spending, delaying decisions, and even when they are ready to buy, squeezing margins. Within our own companies the news is not much better with layoffs...
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