Email marketing leads the pack on the ROI front

January 15, 2009
By bikash

According to a recent report from the DMA (Direct Marketing Association), email marketing led all direct marketing initiatives in terms of sales per dollar spent. On an average, email marketing ROI in 2008 was $45 for every dollar spent, compared to $19 in 2008 for non-email marketing initiatives that included telemarketing and catalog marketing.

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5 Responses to Email marketing leads the pack on the ROI front

  1. [...] The rest is here: Zebu Blog » Email marketing leads the pack on the ROI front [...]

  2. krishna on January 16, 2009 at 8:58 am

    Ben,
    This is a standard word press template we are using. I shall send you the actual link you can get it at.

    ClockWorkAir 1.1.1 by Lukasz Sobek http://sobek.pl/

    cheers
    sri

  3. [...] bikash added an interesting post on Zebu Blog » Email marketing leads the pack on the ROI frontHere’s a small excerptAccording to a recent report from the DMA (Direct Marketing Association), email marketing led all direct marketing initiatives in terms of sales per dollar spent. On an average, email marketing ROI in 2008 was $45 for … [...]

  4. Email marketing leads the pack on the ROI front on February 15, 2009 at 8:57 am

    [...] bikash placed an observative post today on Email marketing leads the pack on the ROI frontHere’s a quick excerptAccording to a recent report from the DMA (Direct Marketing Association), email marketing led all direct marketing initiatives in terms of sales per dollar spent. On an average, email marketing ROI in 2008 was $45 for every dollar spent … [...]

  5. Christopher Taylor on July 4, 2010 at 11:00 pm

    Telesales is actually good for promoting your affiliate products both online and offline situations.’;`

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