Recently, every prospect and client that we have met has been telling us that their #1 problem is lead generation. They wonder if Web 2.0 or social media can help them. Our initial interest in engaging with many of these prospects, was to enable them to build trust-based relationships with their stakeholders using social...
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According to a survey conducted in Australia in 2008, 42 percent of respondents said their suppliers could not adequately solve their problems, while another 20 percent had issues with inexperienced staff manning their calls. The survey reported that six out of 10 consumers had changed supplier in the past year. I am not surprised...
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According to a recent report from the DMA (Direct Marketing Association), email marketing led all direct marketing initiatives in terms of sales per dollar spent. On an average, email marketing ROI in 2008 was $45 for every dollar spent, compared to $19 in 2008 for non-email marketing initiatives that included telemarketing and catalog marketing.
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The Telegraph UK reports on the top ten phrases that business people have come to hate! In the spirit of making a new start in the new year, let us all avoid using the top five! Here they are. Send us your own favorites!
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