Share – ‘Tis the Season for Giving!
As another Christmas hurtles past us, Apple’s announcement notwithstanding, marketers around the world are gearing up for a horde of trade shows! Starting with the Consumer Electronic Show (CES) and MacWorld in January, 3GSM Congress in February all the way to CeBIT in March, the first quarter of 2009 promises to be flurry of activity, even if somewhat muted by the global slowdown.
Before you know it, we will be back on planes from Vegas, Hannover and places in between, all trade-showed out! Only smudged memories of meetings that seem to run into one another, and a bagful of business cards will remain for all that hard work. In these days of daily bad business news, it is important to keep in touch and nurture the relationships with our existing customers even as we build new ones with folks we meet at these shows. The best way to do that, without hustling or being spammy, is to share information, knowledge and news that is relevant to the recepient, our prospect or customer.