As another Christmas hurtles past us, Apple’s announcement notwithstanding, marketers around the world are gearing up for a horde of trade shows! Starting with the Consumer Electronic Show (CES) and MacWorld in January, 3GSM Congress in February all the way to CeBIT in March, the first quarter of 2009 promises to be flurry of activity, even if...
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Archive for December, 2008
Share – ‘Tis the Season for Giving!
Reassure your customers – during good times & bad…
“Did you know that the camera retail store at the corner offers a price much better than what I got from the online store !” My friend was in the midst of one of her frequent bouts of post purchase dissonance — that general feeling of anxiety after buying a product that all of us...
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How NOT to mail me – an open letter to AmEx
Dear AmEx, I subscribe to a large number of newsletters and am subject to a whole lot of unsolicited mail as well. As a marketer, unless something is outright offensive or from someone who has ticked me off in the past, I tend to read okay, maybe not read, but glance quickly through, mails...
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Nurture, before you ask for the next sale
One of my friends recently received a direct mailer from a large insurance company. The e-mail read something like - Dear Customer, In today’s fast paced lifestyle a term plan should be a part of your investment portfolio. This is a low premium, pure risk coverage plan that takes care of all your financial...
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